D&AD YELLOW PENCIL WINNER 2022 / CREATIVE CONSCIENCE AWARD WINNER 2022

Every woman has, at some point, felt unsafe while walking home alone after dark. This is an increasing concern, particularly in the UK. That’s why we developed the concept of giffgaff guardian. A conversational AI designed to improve women's safety. We created everything in this video ourselves, investing long days brainstorming and long nights editing. Enjoy!

Made with Alexander Leisner.