How a Facebook ad changed my life
When I was young(er) my biggest dream was to become a news anchor. To tell stories.
When I was 17 I started my own tv-show on TV2 Lorry. It was called 90 for everyone born in the ’90s. The show was about new artists, young entrepreneurs, and pranking grown-ups. I co-hosted with one of my best friends.
After the show and still in high school, I got a part-time job at TV2 News as a runner. It was an inspiring time and also a time when I felt a sudden urge to start wearing blazers. It felt like I was in the bullseye of storytelling. After graduating, I did many small runner jobs and even took a detour as a salesperson selling OOH Media. Not my thing and the blazer came off.
I turned 20. I traveled the world. I went to a full moon party. I came home and went back to scrolling on Facebook. I saw an ad and clicked on it. It was for Reklamelinjen. An advertising night school focusing on storydoing, ideas, and network. I enrolled and the school opened my eyes to advertising. And I haven’t closed them since. Compared to news and television, I learned that there are endless ways of telling stories and communicating messages in advertising.
Magical.
At 22 I applied to Kreativ Kommunikation at The Danish School of Media and Journalism. And I got in! Three years with creative victories, struggles, nights-turning-into-mornings, competitions, a gazillion post-its, and friends for life. While doing all of the above I interned at Nord DDB and Bates VMLY&R in Copenhagen.
After graduation in 2021, I got offered job at Envision. A Danish advertising agency with open-hearted people, pink walls, and really good coffee.
At the beginning of 2022, I started at Tekstlinjen. Reklamelinjens little sister - a night school dedicated to agency copywriters and word-nerds, just like me!
After working at Envision for about a year I’ve got the urge to travel once again. This means I’ve just spent 12 months traveling the world, learning everything school doesn’t teach you. Now I’m home and I just finished writing my very first book. But that’s another story!
Work
Envision, creative copywriter
2021 - 2022
MBA, freelance creative copywriter
2021
The Unicorn, creative copywriter (intern)
2021
Bates VMLR, creative copywriter (intern)
2020
NORD DDB, creative copywriter (intern)
2020
Gonzo Media, creative student helper
2018-2019
TV2, runner
2016-2018
TV2 Lorry, host
2014-2015
Education
Creative IMPACT program by Creative Conscience
2023
Tekstlinjen
2022
Creative Communication, The Danish School of Media and Journalism
2018-2021
Reklamelinjen
2018