FIGHTING LOREM IPSUM SINCE 2017.
FIGHTING LOREM IPSUM SINCE 2017.
The first time I saw my words on a wall.
Hello! I’m Josefine.
A Copenhagen-based creative copywriter currently looking for blank pages to fill with smooth sentences.
I think advertising is best with a conceptual approach. That’s why I’ve prioritized showing more competitions and schoolwork first.
Take a scroll through my work or read about how a Facebook ad changed my life.
How can AI help women get home safe?
D&AD YELLOW PENCIL WINNER 2022 / CREATIVE CONSCIENCE WINNER 2022 / SCHOOL WORK
Every woman has at some point felt unsafe on their way home after dark. This is a rising problem, especially in the UK.
That’s why we created the giffgaff guardian. A conversational AI designed to keep women safe, while walking home alone.
Made with Alexander Leisner.
Pssst! I got mentioned in a Bureaubiz article. Read it here.
Celebrated every-day-heroes on TV
NORD DDB 2020 / INTERN WORK
How can Volkswagen celebrate its target group in a straightforward way while introducing the new Caddy Cargo?
With only three minutes of stock footage from VW Germany, we made this TVC. I wrote the script in collaboration with Niels Hjort-Larsen and to this day I’m still unsure about what the vegetables are doing in the ad… Enjoy!
Made with Stina Fie, Niels Hjort-Larsen & Kristian Skjoldborg.
Named a colorful business
ENVISION 2022 / REAL WORK
A merge between two companies. One sells paint and supplies, and the other decorates walls with artistic wallpaper. The name had to work as a domain throughout Scandinavia and capture the common denominator.
Combined they are now Picment.
Less pressure on new parents, please
MBA 2021 / FREELANCE WORK
How can Baby & You be top-of-mind trusted advisors when it comes to new parents?
I wrote the script together with Peter, doing our best to reassure new parents online. We chose the stockfootage and the Swedish and Norwegian speakers and everything came together in this YouTube ad.
Made for the Swedish and Norwegian market with Stina Fie and Peter Willer Mix and Helena Munch-Olsen.
A tasty ad in Ud & Se
ENVISION 2022 / REAL WORK
Möller’s Tran is an omega 3 supplement helping both kids and grown-ups to live their healthiest life. We made three ads talking about the benefits of the supplement by using Möller’s sincere and down-to-earth tone of voice.
The bottom ad was specifically made for a Danish magazine called Ud & Se with 563.000 monthly readers. The magazine is free and can be picked up on trains and at stations across the country.
Made with Stina Fie.
E-mails are more fun when they are about wine
Påsken er jo traditionernes tid. Og traditionen tro har vi udvalgt tre medlemsvine, der får smagsløgene helt op ad stolen. Der gemmer sig også en portvin iblandt, der måske kan bruges til at få en lille påske-fjer på? Gå på opdagelse i vores festvine, der med sikkerhed charmerer familie og venner til påskefrokosten.
Til slut har vi samlet kassevis af gode tilbud. Vi har nemlig udvalgt delikate vine, du kan købe en hel kasse af.
Go’ vin og go’ påske!
ENVISION 2022 / REAL WORK
Bilka Wine Club is an online wine club, where members receive wine recommendations and wine tips via email. The wine descriptions were my all-time favorite copy to write for Bilka. They allowed me to have a bigger creative playground while exploring new words (and wine).
Unfortunately, I don’t have the graphics anymore, but the copy is what we’re here for anyway!
You made it!
Thank you for scrolling and staying. If you’re still curious, push the button.