THE
AED AD

Made with Alexander Leisner.

PROBLEM: 1 out of 4 deaths in the world happens because of a toxic environment.

SOLUTION:
China’s biggest killer are heart attacks. Especially in the vibrant and stressful city of Shanghai are the chances of getting a heart attack very high.

By creating the AED AD, the Municipal Government of Shanghai can help reduce the amounts of deaths immensly.

The AED AD is simply cheap billboards placed in the center of Shanghai. Any brand can get their ad on the billboard, by paying the price of a single AED.



OUTDOOR: