THE BLANK MANUAL

Made with Alexander Leisner.


BRIEF:
Rebuild teenagers relationship with LEGO and get them to reuse it.

SOLUTION:
To gain popularity amongst teens we turned to the manuals. We think that the real creativity begins where the manual ends. Creativity levels are on the fall, and we want to solve this problem by encouraging teens to pick up the bricks and use their imagination. We made a blank manual. An addition to every package, to inspire teenagers to think outside the manual and free their creativity.


OUTDOOR:
THE BLANK MANUAL